I’m Rohit, a product designer with 4+ years of experience, specialised in SaaS websites and web apps. I’m from New Delhi, India. Given the increasing pollution in cities, I’ve chosen to live in a village where I can grow food and be around nature. Right now that’s Bihar.
I never wanted to be a designer. I was into coding and hacking, but social engineering got my interest, and I ended up learning psychology.
Computers were my passion since childhood, and that passion landed me in a computer science college. One hot summer, working on a side project, I wondered what my future project would look like. What would its layout be? Its colour, its font? That’s how I ended up in the world of product design.
Cristian Doru Barin was one of my early mentors. He taught me to design web and apps in Photoshop, back when there was no Figma and XD was still an early version.
The first work I did in 2018 for Chase Amante, the founder of Girls Chase.
Imagine a UX designer who is good at CRO and psychology
While working full time as a designer, I found that early-stage tech startups don’t only want usable, beautiful websites and software.
They want revenue and customers.
So I started the journey to learn conversion rate optimization from CXL. Right after finishing, I got hired at Optiphoenix, where I worked with their CRO to turn research findings into design. I did many redesigns to uplift conversion rate, participated in 100+ A/B tests, and improved digital product usability.
That’s how I learned the importance of research, and that design is not about beauty and usability only.
Human psychology is my daily coffee
In my free time I read about changing human behaviour through digital products. What stops people from changing behaviour. Why people do what they do.
I got so addicted to human psychology that I did another mini-degree from CXL Institute, in digital psychology.
I highlight everything from Tim Denning and Dan Koe to ancient philosophy and modern psychology research. That’s probably why I became obsessed with understanding how people think, make decisions, and why they stay stuck.
What I’m currently interested in
How to design a conversion-focused website and usable SaaS products. Even after four years, this problem still bugs me: how can a designer build something that looks beautiful and achieves its purpose? That single curiosity led me to copywriting, StoryBrand, multiple web design courses, conversion optimization at CXL, and books like The Brain Audit. And if you ask me “do you know how to design a good website or web app?” — my answer is, I’m still learning.
Learning Vedanta and Buddhist philosophy. I was born into a low-income family, and one thing became clear early: I had to earn money and live a good life. So I started reading, and eventually found stoicism and authors like Darius Foroux, Dan Koe, Tim Denning. After learning Western wisdom, I found it insufficient for living a good life — especially for decision-making. What work should I choose? What kind of relationships should I keep? Why marry, and why not? Why did humans leave the jungle? Why do we buy things in the name of happiness, get bored, and go looking for new things?
Writing online and reading widely. I found that consuming information keeps me thinking without taking action. So I decided to write online, on LinkedIn and Medium. I read across a lot of topics and capture everything in Readwise.
Finally, a calm family man
I’m not a fan of coffee, beer, or anything fancy. Water is enough.
I don’t eat meat, fish, or eggs. I don’t go to parties, don’t like showing off, and seriously hate crowded places.
I believe in living without luxury, and in helping early tech startups get more customers using UX design.
I love to live with my family, so I’m a great fan of remote work.